I believe the question should read “How do entrepreneurs adapt to a green market opportunity”. Green Entrepreneurs whether involved or concerned about the environment seem to have a different approach to business all together. However business building and momentum into pseudo new technology areas like green are easily adaptable with many current business models. Our business at Architectural Detail Group, Inc was designed to move and shift into the ornamentation and lighting areas of architecture with a design and manufacturing emphasis. Since I have had several businesses in this area over the last 20 years in the architectural community it was quite easy to make the shift. First mental and then a company wide. (small company that is)

Through the altered paradigm our model is close to that of each of our divisions. ADG Eco Lighting Products is part of our business family “a partnership group enhancing the built environment through positive relationships.” This is the mindset. The reality is that with some brief exploration and strategic planning we launched in 2008 a company that is concerned with energy reduction through induction lighting. A 50% reduction in a company’s lighting can range from $0.25 to $2.00 per square foot. Green form this side is green in dollars.

Do we face a global crisis or a global opportunity? Is business drying up or are there opportunities to expand into new markets Business is there. We have huge opportunities now placed for 2009 with triple digit growth opportunity in our company alone. The dedication to one of our partners in NC who was nominated as the Charlotte Business Journals Green Entrepreneur of the Year is equally as relevant to the growth and strategy we have taken in this market.

The real question you should be asking is, “what am I doing to position myself and/or my company to take advantage of the changes in my market and the global economy?”…SO the answer is simple. Take a position within the Green Community and look at it like we did. Our Green is equivalent to the Green on a 100 dollar bill, is good for the reduction of environmental impact, is available for LEED points, you can wrap your CFO around the concept and sell it to your COO.