This is an open response to the Trustees of Lincolnwood and the opportunity that they are missing with the street light improvements.

An $8.12 million dollar Tax use lighting upgrade plan is fantastic. BUT, the Trustees with all due respect have been feed some misinformation. Now, I may be a Californian, born and raised in the land of Golden opportunity, however, a part of my roots came from Chicago. I also may have a huge bias towards Green and Sustainable lighting programs since I am the CEO of a small Eco Lighting Products Company with 17+ years of experience.

President Elect Obama and congressional leaders have discussed structuring infrastructure deals that may require spending in the “green jobs” arena providing funds for energy efficiency project. And, yes a recent exhibit at the Norton Simon Museum in Pasadena, CA, even reflects back to an era of government backed jobs. The Sunday, November 9th, Los Angeles Times front page even reads Economists see revival of an old fix, Public works projects once dismissed as too slow, are on the table again. Obama backs the FDR-era ideas.

It does no take a rocket scientist, or in our case an enthusiastic employee and lighting engineer at ADG Eco Lighting Products to recognize that P.E. Obama and Green leaders are right, That the folks at public works departments around our nation have given us structure and sub structure since we live and interact in the built environment. It does take one or two individuals at Public Utility companies to quash the idea that Green and Sustainable street lighting is not efficient. This is a self serving prognosis some power companies give to the lay-people or agencies and engineers that do not understand the implications of sustainability. They do understand that the bottom line – yes the public utilities bottom line - is being affected by the so called mandates of “Green our country up”.

Now, in plain English, for everyone who reads this comment back to Kathy Routliffe’s article Lincolnwood OK-D 5 year plan to Improve Street Lights. The advocates for the use of metal halide street lights are wrong. Based on our recent studies this is why we respond in this manner; recently a developer asked me to examine the possibilities of using our Induction Lighting Products and our Decorative Street Lights for a new community that is being built. I was put in contact with the pleasant folks of the Los Angeles County Street Lighting Division who were gracious enough to hear ADG Eco Lighting Products reasons as to Why Induction Lights would work.. First off they would save 50% of the energy used against metal halide (which are for some reason considered Green) For those of you who do not know what Induction Lights are the brief explanation is they are a phosphorus coated bulb that produce light though Magnetic Resonance. It is a 120 year old technology.

Well, to my surprise Los Angeles County Street Light Division is under Contract with Southern California Edison to provide, maintain and place street lights. Great, I sent them to review our site at www.adgEcoLightingProducts.com (this is to inform all about what, why and how come SCE disregarded induction lights completely). So the team at SCE was nice enough to hear me out via phone conference. And when we were done, they said “Induction just does not calculate out”. This is the same tone and response that the good people of Lincolnwood have just received from the Gewalt Hamilton representatives. Now I do not know the specifics of their argument, I do hear and see the writing on the walls. The cost of replacing street lights while it may be a hefty bill, it can be off-set with an approximate 3 year ROI and 15 year high yield return through the use of Miller induction Lights. Why would the Trustees of the city want to use the Induction Light technology to reduce consumption 50%? This would actually put millions of dollars back into the City General fund, while reducing the bottom line at the power company, and it meets the standards that our President Elect Obama is referencing, and that the Bush Government mandated that we not use incandescent light sources any more. Our county is shouting, give us jobs, give us savings and give us opportunity, while we should divest in foreign oil consumption. So utilizing Induction Lights in many applications is part of the resolution I will continue to claim this until I have helped save our nation 1 watt at a time.

Induction lights, at least from my biased perspective, meet all of the requirements of energy savings, and deferred maintence by 10 times that of many existing street lights, therefore, providing additional tax dollars to be spent in other service areas. They provide a safer and cleaner and all around applicability that the rest of the world has used for years. And if you need confirmation, check out our beautiful Golden Gate Bride at night. It has been lit with induction bulbs for quite some time.

With respect and admiration to the Lincolnwood Trustees, All those that have given them advise and the people of its communities,

Gerald Olesker

CEO/ founder Architectural Detail Group, inc & ADG Eco Lighting Products are part of a partnership group enhancing the built environment’s needs through positive relationships.