Why and when will the non-Green Community wake up?

Hi Readers This may be of interest to you. please see below

“Consider how you function each day in the built environment. Or simply
put what you do as a proactive CFO or COO to affect the bottom line of
your operation. A Chief Financial Officer and Chief Operations Officer’s
responsibility is the pure and sustainability of a company’s fiscal
health is as important as a parents insuring that their children grow
into healthy productive members of society.

How are your peers managing through this crisis? What actions do experts
recommend? How will accounting and regulation change?

Join us for our second annual CFO Green Conference being held in New
York City. This year’s focus is on the cost/benefit proposition of the
green movement in Corporate America and will address the problem of
staying on course with such initiatives in troubled times. CFOs have a
fiduciary responsibility to their shareholders and they must balance the
push to go green with protecting long-term shareholder value. Attend
this event and hear how your peers are succeeding and what steps they
have taken to gain their success.

Now, more than ever, you need to attend this conference and learn how
you can go green amidst a downturn!

Topics to be discussed:

* Why Being Green Makes Sense

* Calculus of Carbon and Carbon Credit
Trading

* Case Studies in Reducing the Carbon
Footprint

* How to Manage a Greening Balance Sheet

* The Green Effect on Market Valuation

* What Investors Want from Corporate
Environmental Initiatives

* Why Sustainable Environmental
Performance is a CFO Issue

* Green Lending Policies: What Companies
Need to Know to Overcome the Hurdles for Debt and Equity

* Why CSR is a CFO Issue

* Aligning the CEO, CRO, and CFO

* How Sustainability Initiatives Can
Satisfy Employees, Investors, Customers, and the Community While
Increasing Profitability

* Communicating Your Green Posture to
Wall Street

* How Environmental Transparency Can
Create Value

* Techniques for Eliminating
Environmental Risk

Question to be answered:

* How can companies balance
environmental philosophies with strategic goals?

* What is the future of carbon trading?

* Can increased environmental
transparency reduce risk to investors and create corporate value? What
are the latest best practices in sustainability?

* Is going green still viable in a
volatile economy?

* What is the role of innovation in
going green?

http://www.cfo.com/conferences/cfogreen2009/ “:end

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