Karen Tucker posted by Director of Customer Development at iLiv on lInked In
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=148021&discussionID=11213630&commentID=9937861&report%2Esuccess=8ULbKyXO6NDvmoK7o030UNOYGZKrvdhBhypZ_w8EpQrrQI-BBjkmxwkEOwBjLE28YyDIxcyEO7_TA_giuRN#commentID_9937861
A MUST READ ANSWER:
As a US lighting manufacturing and design professional our team at ADG Eco Lighting and Architectural Detail Group have made a specific effort to enlighten our b2b (architects and designers) clientele that the shift for sustainability in lighting is probably the easiest. But their is resistance because architects are not trained to understand lighting (I came out of BArch at Cal Poly) and Designers are trained to “shop” for lighting as an aesthetic.
At each step ADG (www.ArchitecturalDetailGroup.com) an American Manufacturer helps its clients understand that integrating Lighting at the beginning of the process is not about picking items from a catalog or hiring just any lighting consultant. We have found that by integrating the design steps through Retention of our services at the design phase and then applying a credit for the service towards products is a respectable measure for creating efficient and effective methods to track and implement the best sources of lighting. It’s like Design Build for Lights both Commercial and Residential.
This I all because as a US manufacturer and design professional our Team at ADG has taken the true steps to design/ sustainability and practicality. That’s what I was taught an Architect is supposed to do; and historically the masters did = McKim Meade & White, Kahn, Wright and Van der Rohe. A lesson from history.
http://www.designerspeakersbureau.com/speakers/3-designers/131-gerald-olesker
Gerald Olesker CEO/ founder & chair Green Affinity Network Tank for EO L.A.
or email me at Gerald@adgmail.com