http://www.readysetgogreen.org/speakers/speakers/121-gerald-olesker-architectural-detail-group.html

Friday July 23, 2010 Gerald Olesker  will speak at teh Rose Bowl. He is the strategic mind behind the collaborative groups of Architectural Detail Group. ADG Eco Lighting Products is his current endeavor which reduces energy consumption of lighting by 50%-90% though innovative US manufactured resolutions.

His career began in Architecture . He has held positions of President and CEO of two other companies. Gerald believes that all buildings deserve attention to the architectural details, from the outside in - Architectural Detail Group Inc. provides these solutions and fulfillment with the highest level of service.

Boards Cabrillo Music Theater, Education Committee -Institute of Classical Architecture SoCal, Moderator - Green Panel, Board Member -Valley Economic Alliance, EO Los Angeles Board; chairing Green Affinity Network Think Tank .

Gerald Olesker’s philosophy is derived from a culmination of 20 years in the architectural solutions and design profession. To design is to be part of a collaborative that enhances the built environment though positive relationships. Those relationships with the client’s team, with the building’s parts and with the environment lean to elements in energy that is created and enhanced through a deliberate involvement; no building is complete without light and is void of detail without the function of those elements.

The Real Key to Sustainability and Making Money with Green. A well received introduction of owning the energy game in your buildings. Why reducing consumption and demand maintenance is far more simple with the right steps. And please do not use the “F” word when thinking about your lighting (copyright 4/30/2010) If you own or manage commercial property like parking structures, parking lots, parks, shopping centers, convention centers or hotels and you need to reduce your operating costs, and in the process reduce your impact on the environment then you need ADG ECO Induction Lighting.

The experts at ADG ECO Lighting Products have a solution to your lighting dilemma, through Induction Technology, we can make your space brighter while saving you money in operating and maintenance costs. ADG ECO Induction lamps are technologically more advanced than Metal Halide, High Pressure Sodium and Fluorescents and are easy to install or retrofit into existent posts and fixtures.

This Energy Star Challenge is save save save and maintain demand while reducing consumption. ADG Technology also helps reduce the impact on the environment with a 10:1 ripple and the additional wave caused by using US Manufacturing Federal Tax incentives are available through the Emergency Economic Stabilization Act of 2008

Induction Lighting Technology:
• saves you money in utility and bulb replacement costs
• helps you reduce your carbon footprint
• increases safety through better visibility
• qualifies for rebates, tax deductions and other incentives
“My dad told me to just turn the lights off. Reduce your consumption by doing what comes easy.”
• ADG ECO can custom manufacture decorative sustainable lighting
Decorative to Dumb Boxes with the Smartest Technology you will ever own.

“It was such a pleasure working with Gerald. During the concept phase, he created beautiful sketches to convey his design ideas. During the manufacturing phase, he found alternative materials to meet our budget. And, during and after the installation phase, he went out of his way to make sure the final pieces were just right.” Deirdre Wallace, Hotelier Ambrose Hotel LEED EB Silver

Adapted from her recent interview at http://altaterra.site-ym.com/members/blog_view.asp?id=349771&post=95433 the ADG Eco Blogger says this is the best Carbon Free experience of my day.

Leilani Münter, self-proclaimed ‘Carbon Free Girl’, is not afraid of a challenge. In addition to being one of the top-ranked women in motor sports, Leilani has taken a leadership position in promoting green products and behaviors to the auto racing community. Kudos to Leilani. Listen and watch her interview. ADG Eco Lighitng is proud that Leilani Munter mentions chainging light bulbs without using the F word (Fluorescent that is).

In a recent interview on greenbaypressgazette.com, Leilani explained how, in 2006, she realized she wanted to tell race fans and others about her environmental concerns, and what the fans could do to help. “…So where is this all heading? Will ‘green’ really become a factor in auto racing? It could, but the performance bar will be high. Leilani is now working to form the ‘Eco Dream Team,’ a group of sponsoring companies looking to collaborate on bringing sustainability more broadly to racing technology, racing events, and the racing audience.

Leilani’s current sponsors include: GREENandSAVE, NativeEnergy, groSolar, LED Saving Solutions, Eco Academy, Home Efficiency Report, National Wildlife Federation, and HuntGreen LLC.  This is great. Celebs should all think about this. Save about $1 per square foot doing it our way and get theFed to pay a portion of it too. You’ll have to ask the Team at ADG Eco Lighting Products and or an authorizedfactory reseller located throughout the nation.

http://amazingmotorgirls.blogspot.com/2004/10/hottest-woman-in-nascar.html

How and Why Green Should be Good Looking

Induction Lighting and all types of newer technologies are many times associated with Green and not so good looking. I have a different perception. As a diplomat of Architecture it is the responsibility of the entire design team to seek out good looking solutions. See the photo, book me and hear my talk about integrating technology and aesthetics. It’s what makes American Know How more exciting and Profitable.

Reach me at for a speaking engagement or call our office directly http://www.designerspeakersbureau.com/speakers/3-designers/131-gerald-olesker

Pershing Hill Building Hills Street

In the series of Blogs that I have been pulling together there is no particular sequence to this series of articles other than platform for me to hopefully make a difference in the way another business person thinks. I have reached out over the years and sat on Boards for charitable organizations, community organizations, Advisory Boards for companies and given my time to help young entrepreneurs with their business dreams.

One thing that always strikes me as odd is the way service providers come to these business and promise great savings, good returns and a range of offerings that actually increase waste, throw off productivity and only enhance the bottom line of the service provider. Over the years I have been very careful with other people’s money. Architectural Detail
Group knows that one key to success is reduce your need for lavishness and over consumption. Mies van der Rohe the architect said “less is more”. My parents said don’t go spending your entire allowance in one place, save for a rainy day. There must be something to these phrases.

Have you ever purchased a pair of Mephisto shoes. They are great; and when the sole gets worn you send them back and they charge you a nominal fee to resole the shoes. But you know that those shoes will last a life time. Very little waste, cost less money in the long run than purchasing
shoes that when they break down are only good for land fills.

A good piece of furniture, especially a piece from Mies van der Rohe, (well constructed) is worth more today than when it was originally made - it was built to last.

Energy is truly a consumable and it does changes form once consumed.
Did any one tell you to turn off the lights when you were younger?
Probably because it “wastes” electricity. But what happens when you need to see. Without light it is dark. The obvious statement. Architects speak about natural light, but that’s only good when it is day time. Solar and alternative energy companies speak about storing the energy for a time to use later, but what happens when there is no wind or not enough sun light? What then. Would we all be in the dark?

How about a light bulb that consumes less energy, only needs to be replaced once in a long while, fills the room, office, school, arena, park, street or any space with a nice quality of light - does that exist? The power company would not ask you to buy this, the maintence-company may hold back too and not tell you about it and your bulb supplier is probably not too interested in telling you that there is this product available, since it will delay your purchase of their products for 20 years.

In the 50’s my folks did not replace the car every 3 years. They did not buy a new television every 2 years. They did hold onto good quality items though. They did buy lots of light bulbs, consumed lots items and then said do not waste, make sure you have enough for later. So I think I have an idea. This is the challenge to each and every business owner
to roll back consumption.

Call a colleague like me (we’ll tell you the secrets that the big guys won’t) and ask how to save on lighting bills in your big wherehouse. Ask “What can I do to reduce the a/c and at the same time, increase productivity, and all this
while increasing the bottom line through cost savings techniques…”

It’s either Turn off those lights
or Call ADG Eco to reduce
consumption and keep demand.

 We are often asked what is the difference in the light quality between Induction and other forms of lighting, and people often think we are exaggerating when we tell them it is clearly visible so we have made this little video for you to judge the difference

For more on Induction, you can visit www.adgecolp.com or download our handy Induction Lighting Brochure

To continue our conversation, Richard Roberts, Green Business and Marketing expert has several recommendations to help your business become more environmentally friendly:

• Waste is the biggest problem for business.

“ Eliminate Waste: all kinds of waste. It’s a country of abundance, but it makes it easy to just throw things away, when it should be easier to just use less–whether it is wasted electricity or wasted gasoline or wasted time, just eliminate the act of actual physical waste.”

• Don’t bite off more than you can chew from the environment.

Richard feels it is better use less and give more,

“Look at how you can change your business practices so that you’re not taking away more than you’re giving. It’s like this: You can always put back and replace what you’ve taken, or you can find other vendors that do that or that use products that are easily sustained. People talk about sustainability but if you cut down a hardwood tree, it takes 300 years to grow that tree, or you can use the tree that takes 10 years to grow. Use something that is easily replaceable rather than something that takes too long to replace.”

Following these basic steps will not only help you truly enter the green marketplace, it will also save you money as you waste fewer commodities and become more productive.

After all, as Richard points out,

“We only have one planet, we can’t go somewhere else. But once we use our natural resources, they aren’t coming back.”