The Valley Economic Summit –
May 13, 2010 10.15 panel 1- Green:
How to Make Money by Going Green
sponsored by Beezley Management with Shangri-La Construction

Panelists:
Andy Meyers – Shangri-La Construction
Jeff Kleid, Green Risk Management - Elite Risk Management
Jerry Schneiderman - Creative Environments of Hollywood

Moderator
Gerald Olesker – ADG Eco Lighting Products & Consultative

• Welcome/ 5 minutes
o with a thank you to the Panel Sponsor Johnathan Levy of Beezley Management
• Q& A to audience
o How many business owners
o How many industry, civic employees
o What are the 5 things you are looking to get out of this talk?

• Why do you what you do so well an introduction? = 2 minutes each = 6

• “Looking to seize opportunities in these Challenging Times” Summit Theme
o Please share with the audience how being a green or operating in a more sustainable manner businessperson has impacted you clientele, = 4 minutes each = 12
o How has it impacted your business operations =4 minutes each = 12
• Does a green or sustainable business model offer a unique advantage over traditional business models? = 2 minutes each =6
o 1 minute each cross talk comments = 5 minutes

• Closing: is it green technology, green real-estate or green practices in business management that will provide the greatest return in the next 4-5 years or is Sustainability as a whole just a better way of ding business?

50 minutes
Audience participation/ Questions

Location: Sheraton Universal Hotel

Price: Early Bird Registration: $125.00, Regular Price: $150.00

Are We There Yet?
The Valley Economic Summit this year washeld on Thursday – May 13, 2010. \

This premier happening held at the Sheraton Universal Hotel in Universal City from 7:30 am to 2 pm. Co-presented by The Valley Economic Alliance and California State University, Northridge, the Economic Summit has been growing in its attendance and popularity every year and another capacity audience will learn of coming trends that can directly affect their bottom line.

The Economic Summit showcased an inspiring lineup of speakers and knowledgeable panelists highlighted by the annual release of the Valley Economic & Real Estate Report by the University’s College of Business & Economics and The Center for Real Estate.  BE Green GO Green SAve Moeny with Green Building. http://3030nclybournavenue.com/

The morning keynote speaker is Mark R. Goldston - Chairman, President and CEO of United Online, Inc., (Nasdaq: UNTD) since its inception in September 2001 with the merger of NetZero and Juno Online Services. United Online is the #2 Internet Service Provider (ISP) overall and the largest value-priced ISP in the USA. Mr. Goldston had been the Chairman, President and CEO of Net Zero, Inc. from its early days as a startup in 1999 through its successful IPO and the eventual merger with Juno.

During lunch, Peter Lowy - Managing Director, Westfield Group will speak. He has over 20 years experience in the shopping center and Real Estate Investment Trust (REIT) industry, having worked for Westfield since 1983

Andrew Meyers – CEO Shangri-La Construction http://shangrilaconstruction.com/?CID=cns1200

Contact Jennifer Berthelot-Jelovic Valley Economic Alliance Green Team  http://www.valleyofthestars.net/public_html/GreenTeam/workingdocuments.html

Jerry Schneiderman – Chairman Creative Environments of Hollywood - http://www.creativenvironments.net/

Jeff Kleid – CEO Elite Risk Management http://www.eliterisk.com/Risk-management.html

Gerald Olesker – CEO/ founder  ADG Eco and Energy Advisement Group www.GreenHotelLighting.com

Adapted from her recent interview at http://altaterra.site-ym.com/members/blog_view.asp?id=349771&post=95433 the ADG Eco Blogger says this is the best Carbon Free experience of my day.

Leilani Münter, self-proclaimed ‘Carbon Free Girl’, is not afraid of a challenge. In addition to being one of the top-ranked women in motor sports, Leilani has taken a leadership position in promoting green products and behaviors to the auto racing community. Kudos to Leilani. Listen and watch her interview. ADG Eco Lighitng is proud that Leilani Munter mentions chainging light bulbs without using the F word (Fluorescent that is).

In a recent interview on greenbaypressgazette.com, Leilani explained how, in 2006, she realized she wanted to tell race fans and others about her environmental concerns, and what the fans could do to help. “…So where is this all heading? Will ‘green’ really become a factor in auto racing? It could, but the performance bar will be high. Leilani is now working to form the ‘Eco Dream Team,’ a group of sponsoring companies looking to collaborate on bringing sustainability more broadly to racing technology, racing events, and the racing audience.

Leilani’s current sponsors include: GREENandSAVE, NativeEnergy, groSolar, LED Saving Solutions, Eco Academy, Home Efficiency Report, National Wildlife Federation, and HuntGreen LLC.  This is great. Celebs should all think about this. Save about $1 per square foot doing it our way and get theFed to pay a portion of it too. You’ll have to ask the Team at ADG Eco Lighting Products and or an authorizedfactory reseller located throughout the nation.

http://amazingmotorgirls.blogspot.com/2004/10/hottest-woman-in-nascar.html

How and Why Green Should be Good Looking

Induction Lighting and all types of newer technologies are many times associated with Green and not so good looking. I have a different perception. As a diplomat of Architecture it is the responsibility of the entire design team to seek out good looking solutions. See the photo, book me and hear my talk about integrating technology and aesthetics. It’s what makes American Know How more exciting and Profitable.

Reach me at for a speaking engagement or call our office directly http://www.designerspeakersbureau.com/speakers/3-designers/131-gerald-olesker

Pershing Hill Building Hills Street

Recently, we had the opportunity to talk with Erik Evens, a renowned architect in his own right and the current president of the Los Angeles branch of the Institute of Classical Architecture and Classical America, to find out more about the Institute from an insider:

1. What attracted you to becoming a member of the Institute of Classical Architecture and Classical America?

The ICA/CA is a splendid organization and its mission and message was well aligned with my professional goals. I had always admired the Institute and when Marc Appleton, a mentor of mine, opened the Los Angeles chapter, I was able to become personally involved with the administration side.

2. What is considered Classical America?

Classical America is the remnant of an older organization that has merged with the Institute of Classical Architecture. Classicism as a style of architecture/design is inspired by the Classical language of Greece and Rome.

2a.What would you consider Classical American Architecture and why?

Most of the early Colonial style on the East Coast and the monuments in Washington are inspired by Classical style. Here in Southern California, we have early Spanish Colonial, which has elements derived from Classicism. As an example, the Pasadena City Hall is undergoing a renovation and it looks great.

3. Can you briefly summarize the mission of the Institute and how it benefits the architecture and design community in its entirety?

The Mission of the Institute is education and advocacy of Classical style and techniques that are no longer taught in schools around the country. The Institute offers classes in the classical traditions to provide a remedy for the lack of classical curriculum on both a national and local level.

3. What benefits does the ICA&CA provide for its members?

First and Foremost, you get a newsletter to keep you regularly updated on the ICA/CA’s happenings. You also get periodicals as well as sporadic coffee-table style magazines that are collections of recent Classical additions to architecture and design. Membership also confers the ability to save money on class tuition, ticket and events.

5. Can you expand on the nature of the relationship between the Institute and Habitat for Humanity?

Nationally, there is a great liaison between ICA/CA and habitat. Both groups co-authored A Pattern Book for Neighborly Houses, which is a design guide/primer to make houses that look like they fit into traditional neighborhoods for architects and designers that want to do work for Habitat. Locally, we are producing a playbook, which has examples of houses applicable for Southern California to engage members to design buildings. The goal of the playbook is to be able to have Habitat Southern California give it out to local designers and architects and provide examples and inspiration.

6. What do you believe are the reasons we should have process and understand classical architecture?

The history of Classicism is in history or Western Culture and having a good grounding and understanding of that language is crucial to designing architecture and objects. In keeping up with modernity, we continue to go back. Its about maintaining design continuity as an “architectural memory” and we can tap into that collective memory.

7. When working on a Restoration project, would you meld Classical and contemporary architecture seamlessly or make them stand apart?

Sometimes…its not recreating archaic designs, rather it’s using a language that resonates from great traditions to adapt to modern designs.

8.What are the pros and cons of using reproductions and antiques with new construction, versus historic renovations and how does ICA&CA address this?

There is no conflict with using both antiques and reproductions in new work. Collected, they demonstrate a history, which is both comforting and important. It allows buildings to tap into history; they belong to continuity, not from it. It helps tie the current with the past.

9. Do you encourage all architects and designers to participate and if so how do you get them to participate?

If you find value in the Classical tradition, you should become involved. Once you are involved, you will be advocating a great design tradition. You have a great social networking group and the ability to tap into the community. Come to events and see what its all about, whether it’s a class or lecture, you’ll want to get involved.

Does the ICA & CA have any projects or achievements coming up that you’d like to talk about?

There’s always something going on, see the calendar at the website to see what’s next.