http://www.readysetgogreen.org/speakers/speakers/121-gerald-olesker-architectural-detail-group.html

Friday July 23, 2010 Gerald Olesker  will speak at teh Rose Bowl. He is the strategic mind behind the collaborative groups of Architectural Detail Group. ADG Eco Lighting Products is his current endeavor which reduces energy consumption of lighting by 50%-90% though innovative US manufactured resolutions.

His career began in Architecture . He has held positions of President and CEO of two other companies. Gerald believes that all buildings deserve attention to the architectural details, from the outside in - Architectural Detail Group Inc. provides these solutions and fulfillment with the highest level of service.

Boards Cabrillo Music Theater, Education Committee -Institute of Classical Architecture SoCal, Moderator - Green Panel, Board Member -Valley Economic Alliance, EO Los Angeles Board; chairing Green Affinity Network Think Tank .

Gerald Olesker’s philosophy is derived from a culmination of 20 years in the architectural solutions and design profession. To design is to be part of a collaborative that enhances the built environment though positive relationships. Those relationships with the client’s team, with the building’s parts and with the environment lean to elements in energy that is created and enhanced through a deliberate involvement; no building is complete without light and is void of detail without the function of those elements.

The Real Key to Sustainability and Making Money with Green. A well received introduction of owning the energy game in your buildings. Why reducing consumption and demand maintenance is far more simple with the right steps. And please do not use the “F” word when thinking about your lighting (copyright 4/30/2010) If you own or manage commercial property like parking structures, parking lots, parks, shopping centers, convention centers or hotels and you need to reduce your operating costs, and in the process reduce your impact on the environment then you need ADG ECO Induction Lighting.

The experts at ADG ECO Lighting Products have a solution to your lighting dilemma, through Induction Technology, we can make your space brighter while saving you money in operating and maintenance costs. ADG ECO Induction lamps are technologically more advanced than Metal Halide, High Pressure Sodium and Fluorescents and are easy to install or retrofit into existent posts and fixtures.

This Energy Star Challenge is save save save and maintain demand while reducing consumption. ADG Technology also helps reduce the impact on the environment with a 10:1 ripple and the additional wave caused by using US Manufacturing Federal Tax incentives are available through the Emergency Economic Stabilization Act of 2008

Induction Lighting Technology:
• saves you money in utility and bulb replacement costs
• helps you reduce your carbon footprint
• increases safety through better visibility
• qualifies for rebates, tax deductions and other incentives
“My dad told me to just turn the lights off. Reduce your consumption by doing what comes easy.”
• ADG ECO can custom manufacture decorative sustainable lighting
Decorative to Dumb Boxes with the Smartest Technology you will ever own.

“It was such a pleasure working with Gerald. During the concept phase, he created beautiful sketches to convey his design ideas. During the manufacturing phase, he found alternative materials to meet our budget. And, during and after the installation phase, he went out of his way to make sure the final pieces were just right.” Deirdre Wallace, Hotelier Ambrose Hotel LEED EB Silver

The Valley Economic Summit –
May 13, 2010 10.15 panel 1- Green:
How to Make Money by Going Green
sponsored by Beezley Management with Shangri-La Construction

Panelists:
Andy Meyers – Shangri-La Construction
Jeff Kleid, Green Risk Management - Elite Risk Management
Jerry Schneiderman - Creative Environments of Hollywood

Moderator
Gerald Olesker – ADG Eco Lighting Products & Consultative

• Welcome/ 5 minutes
o with a thank you to the Panel Sponsor Johnathan Levy of Beezley Management
• Q& A to audience
o How many business owners
o How many industry, civic employees
o What are the 5 things you are looking to get out of this talk?

• Why do you what you do so well an introduction? = 2 minutes each = 6

• “Looking to seize opportunities in these Challenging Times” Summit Theme
o Please share with the audience how being a green or operating in a more sustainable manner businessperson has impacted you clientele, = 4 minutes each = 12
o How has it impacted your business operations =4 minutes each = 12
• Does a green or sustainable business model offer a unique advantage over traditional business models? = 2 minutes each =6
o 1 minute each cross talk comments = 5 minutes

• Closing: is it green technology, green real-estate or green practices in business management that will provide the greatest return in the next 4-5 years or is Sustainability as a whole just a better way of ding business?

50 minutes
Audience participation/ Questions

Location: Sheraton Universal Hotel

Price: Early Bird Registration: $125.00, Regular Price: $150.00

Are We There Yet?
The Valley Economic Summit this year washeld on Thursday – May 13, 2010. \

This premier happening held at the Sheraton Universal Hotel in Universal City from 7:30 am to 2 pm. Co-presented by The Valley Economic Alliance and California State University, Northridge, the Economic Summit has been growing in its attendance and popularity every year and another capacity audience will learn of coming trends that can directly affect their bottom line.

The Economic Summit showcased an inspiring lineup of speakers and knowledgeable panelists highlighted by the annual release of the Valley Economic & Real Estate Report by the University’s College of Business & Economics and The Center for Real Estate.  BE Green GO Green SAve Moeny with Green Building. http://3030nclybournavenue.com/

The morning keynote speaker is Mark R. Goldston - Chairman, President and CEO of United Online, Inc., (Nasdaq: UNTD) since its inception in September 2001 with the merger of NetZero and Juno Online Services. United Online is the #2 Internet Service Provider (ISP) overall and the largest value-priced ISP in the USA. Mr. Goldston had been the Chairman, President and CEO of Net Zero, Inc. from its early days as a startup in 1999 through its successful IPO and the eventual merger with Juno.

During lunch, Peter Lowy - Managing Director, Westfield Group will speak. He has over 20 years experience in the shopping center and Real Estate Investment Trust (REIT) industry, having worked for Westfield since 1983

Andrew Meyers – CEO Shangri-La Construction http://shangrilaconstruction.com/?CID=cns1200

Contact Jennifer Berthelot-Jelovic Valley Economic Alliance Green Team  http://www.valleyofthestars.net/public_html/GreenTeam/workingdocuments.html

Jerry Schneiderman – Chairman Creative Environments of Hollywood - http://www.creativenvironments.net/

Jeff Kleid – CEO Elite Risk Management http://www.eliterisk.com/Risk-management.html

Gerald Olesker – CEO/ founder  ADG Eco and Energy Advisement Group www.GreenHotelLighting.com

Adapted from her recent interview at http://altaterra.site-ym.com/members/blog_view.asp?id=349771&post=95433 the ADG Eco Blogger says this is the best Carbon Free experience of my day.

Leilani Münter, self-proclaimed ‘Carbon Free Girl’, is not afraid of a challenge. In addition to being one of the top-ranked women in motor sports, Leilani has taken a leadership position in promoting green products and behaviors to the auto racing community. Kudos to Leilani. Listen and watch her interview. ADG Eco Lighitng is proud that Leilani Munter mentions chainging light bulbs without using the F word (Fluorescent that is).

In a recent interview on greenbaypressgazette.com, Leilani explained how, in 2006, she realized she wanted to tell race fans and others about her environmental concerns, and what the fans could do to help. “…So where is this all heading? Will ‘green’ really become a factor in auto racing? It could, but the performance bar will be high. Leilani is now working to form the ‘Eco Dream Team,’ a group of sponsoring companies looking to collaborate on bringing sustainability more broadly to racing technology, racing events, and the racing audience.

Leilani’s current sponsors include: GREENandSAVE, NativeEnergy, groSolar, LED Saving Solutions, Eco Academy, Home Efficiency Report, National Wildlife Federation, and HuntGreen LLC.  This is great. Celebs should all think about this. Save about $1 per square foot doing it our way and get theFed to pay a portion of it too. You’ll have to ask the Team at ADG Eco Lighting Products and or an authorizedfactory reseller located throughout the nation.

http://amazingmotorgirls.blogspot.com/2004/10/hottest-woman-in-nascar.html

I must confess that this excerpt given to me by a good friend and advisor Mitch Silberman (see below)is from the book titled “Prime Movers” by Edwin Locke and I came across a passage that is fascinating, aligns with what we are doing by pushing the envelope with sustainable lighting and is amusing and telling. Please enjoy…
 
Myopic Visions
 

Seeing ahead (and being right) is a rare quality - and not only in business. Most new ideas, especially radical new ideas, are disparaged by experts (the airplane), mocked by the press (the electric light), belittled by consultants (xerography), ignored by the higher-ups in one’s own company (the minivan), and often refused initial funding by most investors (Federal Express). Consider the following examples of myopic visions:

• ”Computers in the future may weigh as little as 1.5 tons.” (Popular Mechanics, 1949)
• ”I think there is a world market for maybe five computers.” (IBM, 1943)
• ”I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” (editor in charge of business books for a major publisher, 1957)
• ”But what…is it good for?” (IBM engineer commenting on the microchip, 1968)
• ”There is no reason anyone would want a computer in their home.” (chairman of a major computer company, 1977)
• ”This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” (Western Union internal memo, 1876. Note: Alexander Graham Bell’s telephone did have many shortcomings, but a man named Thomas Edison found a way to eliminate them.)
• ”The wireless music box (radio) has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” (David Sarnoff’s associates in response to his suggestion for investment in the radio, 1920s)
• The concept is interesting and well-formed, but in order to earn better than a ‘C’, the idea must be feasible.” (Yale management professor’s evaluation of Fred Smith’s paper proposing an overnight delivery service)
• ”Who the hell wants to hear actors talk?” (Warner Brothers, 1927)
• ”A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” (expert’s response to Debbie Field’s idea for Mrs. Fields Cookies)
• ”We don’t like their sounds, and guitar music is on the way out.” (Decca Recording Co. rejecting the Beatles, 1962)
• ”Heavier-than-air flying machines are impossible.” (Lord Kelvin, president, Royal Society, 1895)
• ”If I would have thought about it, I wouldn’t have done the experiment. The literature was full of examples that said you couldn’t do this.” (Spencer Silver on the work that led to Post-It notepads)
• ”So we went to Atari [and asked for funding] and they said ‘No’. So we went to [another major electronics company] and they said ‘Hey, we don’t need you. You haven’t gotten through college’.” (Steve Jobs on the PC)
• ”Professor Goddard does not know the relation between action and reaction and the need to have something better than a vacuum against which to react. He seems to lack the basic knowledge ladled out daily in high schools.” (New York Times on Robert Goddard’s pioneering rocket work, 1921)
• ”You want to have consistent and uniform muscle development across all your muscles? It’s can’t be done.” (response to Arthur Jones, developer of Nautilus weight-training equipment)
• ”Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.” (driller’s response to Edwin Drake, who drilled the first oil well, 1859)
• ”Stocks have reached what looks like a permanently high plateau.” (Yale University professor, 1929)
• ”Airplanes are interesting toys but are of no military value.” (leading French general)
• ”Everything that can be invented has been invented.” (U.S. commissioner of patents, 1899)
• ”Louis Pasteur’s theory of germs is ridiculous fiction.” (French professor of physiology, 1872)
• ”The abdomen, the chest and the brain will forever be shut from intrusion of the wise and humane surgeon.” (surgeon-extraordinary to Queen Victoria, 1873)

It is easy to be smug about quotes like these from our modern perspective, but we should not be too hard on these poor souls. They did not really know any better. It takes a rare genius to see past the status quo, and geniuses in any society are always in short supply. How many of us, even those of us who are experts, can foresee the developments of the next century?
 
Final Thought
 
The reason why experts are so often wrong is that what they are experts at is what is already known, what has been discovered in the past. Although it is critical to learn from the past, it is all too easy to go from “that’s never been done” to “that can’t be done.”

How and Why Green Should be Good Looking

Induction Lighting and all types of newer technologies are many times associated with Green and not so good looking. I have a different perception. As a diplomat of Architecture it is the responsibility of the entire design team to seek out good looking solutions. See the photo, book me and hear my talk about integrating technology and aesthetics. It’s what makes American Know How more exciting and Profitable.

Reach me at for a speaking engagement or call our office directly http://www.designerspeakersbureau.com/speakers/3-designers/131-gerald-olesker

Pershing Hill Building Hills Street

 We are often asked what is the difference in the light quality between Induction and other forms of lighting, and people often think we are exaggerating when we tell them it is clearly visible so we have made this little video for you to judge the difference

For more on Induction, you can visit www.adgecolp.com or download our handy Induction Lighting Brochure