Archive for the 'Interviews' Category

Carbon Free Racing - A girls perspective

 

Adapted from her recent interview at http://altaterra.site-ym.com/members/blog_view.asp?id=349771&post=95433 the ADG Eco Blogger says this is the best Carbon Free experience of my day.

Leilani Münter, self-proclaimed ‘Carbon Free Girl’, is not afraid of a challenge. In addition to being one of the top-ranked women in motor sports, Leilani has taken a leadership position in promoting green products and behaviors to the auto racing community. Kudos to Leilani. Listen and watch her interview. ADG Eco Lighitng is proud that Leilani Munter mentions chainging light bulbs without using the F word (Fluorescent that is).

In a recent interview on greenbaypressgazette.com, Leilani explained how, in 2006, she realized she wanted to tell race fans and others about her environmental concerns, and what the fans could do to help. “…So where is this all heading? Will ‘green’ really become a factor in auto racing? It could, but the performance bar will be high. Leilani is now working to form the ‘Eco Dream Team,’ a group of sponsoring companies looking to collaborate on bringing sustainability more broadly to racing technology, racing events, and the racing audience.

Leilani’s current sponsors include: GREENandSAVE, NativeEnergy, groSolar, LED Saving Solutions, Eco Academy, Home Efficiency Report, National Wildlife Federation, and HuntGreen LLC.  This is great. Celebs should all think about this. Save about $1 per square foot doing it our way and get theFed to pay a portion of it too. You’ll have to ask the Team at ADG Eco Lighting Products and or an authorizedfactory reseller located throughout the nation.

http://amazingmotorgirls.blogspot.com/2004/10/hottest-woman-in-nascar.html

A Talk with Richard L. Roberts, Part III: The Key to Marketing Success

For the last part of our series, Richard shares with us the most important element of marketing success.

The key to marketing success is survey your customers. So before you go out and tell everybody what you’ve got, find out what they will listen to, what they believe, and what they’ll accept (what they believe is true).

Once you have an understanding of the needs and wants, market to those, give them back, what they want.

An example of the process: if you’re selling cars, first you find out what kind of cars people buy and why they buy them.
Then you go back and say I have these kinds of cars, and promote them accordingly.

Sometimes people don’t listen to your product at all, so you’ve got to find out what they do listen to get your product across.

For the green marketplace, keep in mind:

In marketing green, a lot of people say they’ve got a green company, but what does that really mean? It doesn’t mean anything. So you want to be honest and upfront in your marketing efforts about what is green, what makes you green, what’s different about your product. If you’ve got one green thing in your whole batch of chemicals, then you’re not green.

 

Don’t forget to visit us at LA’s GOGREEN Expo, where Richard will be on hand at the ADG Eco Lighting Products booth.

Click Here for more on the Go Green Expo LA.

A Talk with Richard L. Roberts, Part II: 3 Easy Steps to Better Run Your Business

In part three of our series, Richard has uncovered some important steps for business owners to keep in mind. We are taking advantage of his expertise and sharing it with you.

Step 1:
Always deliver what you promise, in other words:

when you say you’re going to do something, DO IT.

Step 2:
Instead of giving as little as you can get away with, you want to deliver better, superior service. You want them to always get more than expected. That will give you repeat customers and that includes having good, solid customer service.

Step 3:
To grow your business, the key to business success is marketing. And be honest in your marketing.

Just market, market, market, that’s how you grow.
 

Next Week: Marketing

A Talk With the President: Erik Evens of the ICA/CA

Recently, we had the opportunity to talk with Erik Evens, a renowned architect in his own right and the current president of the Los Angeles branch of the Institute of Classical Architecture and Classical America, to find out more about the Institute from an insider:

1. What attracted you to becoming a member of the Institute of Classical Architecture and Classical America?

The ICA/CA is a splendid organization and its mission and message was well aligned with my professional goals. I had always admired the Institute and when Marc Appleton, a mentor of mine, opened the Los Angeles chapter, I was able to become personally involved with the administration side.

2. What is considered Classical America?

Classical America is the remnant of an older organization that has merged with the Institute of Classical Architecture. Classicism as a style of architecture/design is inspired by the Classical language of Greece and Rome.

2a.What would you consider Classical American Architecture and why?

Most of the early Colonial style on the East Coast and the monuments in Washington are inspired by Classical style. Here in Southern California, we have early Spanish Colonial, which has elements derived from Classicism. As an example, the Pasadena City Hall is undergoing a renovation and it looks great.

3. Can you briefly summarize the mission of the Institute and how it benefits the architecture and design community in its entirety?

The Mission of the Institute is education and advocacy of Classical style and techniques that are no longer taught in schools around the country. The Institute offers classes in the classical traditions to provide a remedy for the lack of classical curriculum on both a national and local level.

3. What benefits does the ICA&CA provide for its members?

First and Foremost, you get a newsletter to keep you regularly updated on the ICA/CA’s happenings. You also get periodicals as well as sporadic coffee-table style magazines that are collections of recent Classical additions to architecture and design. Membership also confers the ability to save money on class tuition, ticket and events.

5. Can you expand on the nature of the relationship between the Institute and Habitat for Humanity?

Nationally, there is a great liaison between ICA/CA and habitat. Both groups co-authored A Pattern Book for Neighborly Houses, which is a design guide/primer to make houses that look like they fit into traditional neighborhoods for architects and designers that want to do work for Habitat. Locally, we are producing a playbook, which has examples of houses applicable for Southern California to engage members to design buildings. The goal of the playbook is to be able to have Habitat Southern California give it out to local designers and architects and provide examples and inspiration.

6. What do you believe are the reasons we should have process and understand classical architecture?

The history of Classicism is in history or Western Culture and having a good grounding and understanding of that language is crucial to designing architecture and objects. In keeping up with modernity, we continue to go back. Its about maintaining design continuity as an “architectural memory” and we can tap into that collective memory.

7. When working on a Restoration project, would you meld Classical and contemporary architecture seamlessly or make them stand apart?

Sometimes…its not recreating archaic designs, rather it’s using a language that resonates from great traditions to adapt to modern designs.

8.What are the pros and cons of using reproductions and antiques with new construction, versus historic renovations and how does ICA&CA address this?

There is no conflict with using both antiques and reproductions in new work. Collected, they demonstrate a history, which is both comforting and important. It allows buildings to tap into history; they belong to continuity, not from it. It helps tie the current with the past.

9. Do you encourage all architects and designers to participate and if so how do you get them to participate?

If you find value in the Classical tradition, you should become involved. Once you are involved, you will be advocating a great design tradition. You have a great social networking group and the ability to tap into the community. Come to events and see what its all about, whether it’s a class or lecture, you’ll want to get involved.

Does the ICA & CA have any projects or achievements coming up that you’d like to talk about?

There’s always something going on, see the calendar at the website to see what’s next.