Dear Thomas,
There is actually a simple resolve to you question about a green revolution. I am the CEO and founder of a small company called Architectural Detail Group, inc. We are a partnership group enhancing the built environment’s needs thought positive relationships. About 5 months ago we launched and are developing a 36 month implementation plan for Eco friendly lighting. This is actually a combative but complimentary resolute to alternative energy sources. (Reduce consumption strengthens supplemental sources by using a smaller footprint, but is combative for those that are biased to a larger publicly traded revenue for their source only replacing existing energy/ power sources. The entire shift must be complimentary and for pro consumptive-reduction) http://www.architecturaldetailgroup.com/induction/
Sustainability is the key to early 21st century business development and growth. I am the also heading a new Green Affinity Industry Network for the Los Angeles chapter and our NY chapter of EO (Entrepreneurs Organization; combined the 200 members of our chapters generate 2 billion dollars in Revenue and are part of a global organization www.EOnetwork.org ) As Director at Large I am offering collaborative sources to your book. We are currently undergoing several surveys to better understand the impact of green in business. See EO listed stats below.
My company’s ADG Eco Lighting Products Division is a sustainable operation that provides Induction Lighting as the power reduction source in commercial, industrial and municipal lighting arenas. We calculate that the per watt savings of our Miller Induction lighting products will save on average 50% of those buildings lighting needs annually. i.e., we just calculated that a California based REIT would save 1 million dollars annually by replacing lights in 60 parking structures. This estimate has a 3+ year ROI and a 10 year life span. Running at 24 hours per day that is an additional 7 million dollars back to their bottom line. Another study for a big box retailer is 300 million dollars saved in a 12 year period http://www.adgwebnet.com/blog/blogengine.net/post/2008/04/Induction-Lighting-Systems-Saves-Big-Money.aspx . Our largest obstacle to date is the power companies that do don’t truly want to see the reduction occur since it is revenue reduction to them.
The industry should evolve much quicker since we are on the coat tails of a 120 year old technology and overseas this has been a SOP for municipalities and companies to adapt. This is a multi billion dollar industry that the big guys do not want you to know about. They stand to loose billions to stock holder so while at a boutique level we are happy to infuse our knowledge and rational to those who are willing to listen and those who purchase from ADG Eco Lighting Products.
From a pure grass roots movement here in the US we are the California, North Carolina, Seattle, Gainesville, Chicago and Atlanta distributor of Miller Induction Lighting. http://www.architecturaldetailgroup.com/induction/video.htm. Our projections are huge and should be largely successful since the Cost Benefit Analysis we are computing for many companies involves a simple but multi layered opportunity. We have addressed obstacles and issues in this manner; a brief Energy survey of the lights in facilities will typically compute to a 1 to 4 year ROI that has a product life of 20 years virtually maintence free.
Conceptually this immediately provides a source for a high yield return that can be financed only through our source at Manufactures Bank and Élan Leasing. http://www.architecturaldetailgroup.com//induction/materials/ADG%20Induction%20Lease%20Package.pdf This then falls into the category of lease payments that may be 100% tax deductible- Avoids obsolescence and related risks- Finance 100% of equipment cost and related soft costs- Tailored payments to meet cash flow needs- Preserve working capital and keep lines of credit open- Flexible terms structured to meet your company’s needs- Fixed monthly investment through out the term of your lease. Little know about the incentives such as portion of the Stimulus Act of 2008 that has increased the eligibility for Section 179 tax deductions by qualifying new equipment purchases up to $250,000. Previously, the code limited the deduction to purchases up to $128,000. The equipment must be placed in service by the end of the calendar year to be recognized for this benefit. Due to inflation, equipment and deduction amounts will likely be adjusted in upcoming years. We are also placing a nation wide Green Recycling program for 2009 that continues the link to providing additional revenue but also alternative job opportunities for a Waste and Recycling collection company.
If I may continue with, the Term “Greening a Revolution” rather than the Green Revolution, The ideal is that with a consideration to where consumption occurs you reduce that consumption and take an alternate position or product that requires less consumption it creates a new revenue source. While in the short run it can and will displace revenue form the existing entity it will eventually with what I feel would be rapid succession replace and strengthen the industry. Innovation is Green, Reinvention and revelation is Green. Implementation with obstacles is business and implementation with acceptance is good business.
I am not an economist but I am an innovator, a CEO, a founder that has identified several areas other than lighting that can transfer opportunity that will shift job responsibility and help to heal our current bleed-out then strengthen the future.
To evolve as taken from Wikipedia is …”in, evolution refers to changes in the inherited traits of a population … from one generation to the next. These changes are caused by a combination of three main processes: variation, reproduction, and selection. …(and) are passed on to …. produce the inherited traits that are the basis of evolution. These traits vary within populations, with ….. showing heritable differences in their traits. …(and), … may have new or altered traits.” The Greening of a Revolution” allowing a shift in the policies of large and small businesses supported by mandates and regulated by oversight will and can produce alternate selections only if supported by the mandate and not stifled by the origins. Industry growth demands this. If not, i.e. we should all be using gas burning lights not the light bulb we all know. But dangerously the Green Washing and marketing objectives of the larger than life GE and Sylvania’s of the world underscore that competition from the small guy is not good and the sloshing along of the same product with minor variation has become an acceptable perspective- and should not be. As an EOer and part of the 2/3 of the American Backbone, small businesses, it is my mission to shout from the highest mountain top that the big boys are wrong. Or at least in our corner of an evolving business to begin a climb and ask for support from the communities we know will be accepting of the message.
Another recent product that we have taken on is the Eco friendly tile spacer. This small item the size of a quarter represents a 500 million dollar per year industry and produces just from the construction waste 2 football stadiums per year in waste. Currently as a petroleum based product it also created toxic waste during its products as well as after use disposal. The inventor of the Thin Set Tile Spacer has a small following but the innovation of this product stands to be bullied by a larger than life industry supplied by big box retailers. http://www.adglighting.com/search.asp?keyword=tile Through another grass roots effort we are helping to guide and direct the potentials of this little but mighty one shot one use no waste product (a widget). Though licensing, manufacturing and altering the form of function we know we this will evolve as well.
The “Greening of a Revolution” is about the bottom line dollar. A Green Revolution is about change. Less consumption of just these two products will ripple though construction, replacement, building management and the Eco-centric industries. One of my favorite architects Meis VandeRohe said “less is more”. Little did we know in the 20th century that less consumption in just two industries would provide more opportunity, or cash in the next century.
Best,
Gerald Olesker
CEO/ founder ADG, inc,
Director at Large – EO, Los Angeles
EO Statistics
Total sales of all members worldwide: More than US$101 billion
Total members worldwide: More than 7,000
Total number of workers that members employ worldwide: 924,000
Total number of chapters worldwide: 113
Number of countries represented: 38
Average member age: 39
Average member sales: US$14.4 million per year
Average member employees: 131